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SWOT [Complete Guide with Video]

The SWOT is a classic assessment that provides a quick overview of essential elements. Whether you are evaluating yourself, your team, your department, or your business, the SWOT is a good place to start.

The SWOT: Strengths, Weaknesses, Opportunities and Threats assessment is a staple for leaders.

The value of the SWOT is it helps you get around biased or status quo thinking and open up your perspective. It gives you a realistic view of the present environment.

It is also helpful for you to use this tool personally as you evaluate your leadership effectiveness as you consider your plans for promotion and growth.

The complete guide is below. It will help you think through each of the quadrants. Continue to practice this and push your mind to discover more strengths and uncover those threats and the blind spots that can appear as weaknesses.

TIP: Use this once a quarter to help everyone stay focused on what’s next for your growth.