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Value Proposition Map

Change makes life confusing because the change’s goal and benefits can get lost in its messiness.

When people have to rethink how they work and do things, emotions can build, and conflict arises. It is helpful to remind people why the change is happening; this map will help you do that.

Use this worksheet with your team to brainstorm the benefits and challenges of change. It is a fillable pdf. It prints out to 11×17.